Josh Ferguson, Cofounder and Chief Architect at Mode, recently gave a talk at Data Council introducing our framework for building data applications called Switch.

At Mode, we make decisions while staying true to our company values. We asked few of our engineers and engineering leaders about the values they like most, and wanted to share their examples.

There's a fundamental change taking place in the way that organizations make decisions. For analysts and data scientists, the days of being forced to use conventional, monolithic data tools are ending. The individuals who answer the hardest questions within an organization can use the tools they choose. These tools let them investigate a problem, solve it, and move on.

Anytime you look for patterns in previous experiences, or make a tradeoff between one option and another, you're analyzing something. This means nearly everyone in the workforce does some sort of analysis every day, every time they make a decision.

The need for hard data to help make these decisions in the workplace gave birth to the idea of an “Analyst” as we know it.

If your company is one of the thousands using Salesforce on a daily basis, their customer-relations management (CRM) tool is a treasure-trove of information for your business. This data provides a window into your potential and actual customers— which helps explain why it's one of the first third-party tools we see Mode customers integrating with their data warehouses.