Analysis
Beyond Clicks and Opens: Measuring the Impact of Engagement Campaigns
Sometimes, your customers need a little nudge to engage more deeply with your product.
This can happen for a whole host of reasons. Sometimes it's your product, and sometimes people just get distracted by things happening in real life.
And even if they do engage deeply, they may drift away over time. Enter reengagement emails. Maybe you decide to drive awareness of a feature they haven't interacted with yet, announce new functionality, or offer a promotional discount.
Well-constructed and well-timed interventions can give users a compelling reason to stick with your product, or return after a long absence. Right out of the box, most email marketing and in-app messaging platforms only track vanity metrics, like clicks and opens. It's great that your win-back email had a 33% open rate, but did people place more orders after receiving it?
Editor’s picks in Analysis
Data Wrangling Westworld
November 15, 2016• 5 minute read
For the past seven weeks, a corner of the internet has been obsessed with the HBO original series Westworld. Redditors have spent hours crafting elaborate theories, painstakingly searching for clues frame-by-frame, and trying to figure out just who the heck is Arnold.
Joel Carron
Data Scientist at Mode
Clean Up Your Code in Just One Click
September 13, 2016• 2 minute read
Anybody who's ever tried writing code of any kind knows that style matters. Caps or no caps? CamelCase or use_underscores? Tabs or spaces?
Analysts are most effective when they can write queries the way they're used to. But there's no denying that when a complicated query gets shared in an unusual or messy format, understanding it can feel like deciphering a new language. That's a problem for data teams, where understanding query logic can be as important as sharing results.
Nick Binder
Product Marketing Manager