Conventional wisdom says that it’s best to issue press releases in the middle of the week: the press is more active and readers more engaged. I was recently involved in one such announcement. We went with tradition and announced our public beta and funding on a Tuesday—only to run right into Facebook’s launch of Slingshot. In the months since, I haven’t stopped wondering: Could Friday’s smaller audiences actually present a better opportunity for young startups?
September 26, 2014• 6 minute read
Conventional wisdom says that it’s best to issue press releases in the middle of the week: the press is more active and readers more engaged. I was recently involved in one such announcement. We went with tradition and announced our public beta and funding on a Tuesday—only to run right into Facebook’s launch of Slingshot. In the months since, I haven’t stopped wondering: Could Friday’s smaller audiences actually present a better opportunity for young startups?
Benn Stancil
Co-founder & Chief Analytics Officer
August 22, 2014• 2 minute read
First Tom Giratikanon brought to light the spread of military surplus gear in this alarming New York Times graphic. And then he did something that we're seeing happen with increasing regularity: Giratikanon published all the raw data.
Emily Ritter
VP of Marketing
July 14, 2014• 1 minute read
Tonight’s Home Run Derby features ten of the world’s best home run hitters. But the Derby isn’t about just hitting home runs—it’s about seeing how far they fly.
Benn Stancil
Co-founder & Chief Analytics Officer
June 27, 2014• 11 minute read
Two weeks ago, Chris Whong published a massive dataset of every taxi trip taken in New York in 2013. The data, provided through a Freedom of Information Law request, includes an incredible amount of detail on where trips started, where they ended, when they occurred, how much they cost, and how many passengers there were.
Benn Stancil
Co-founder & Chief Analytics Officer
May 5, 2014• 2 minute read
Last week, FiveThirtyEight’s Walt Hickey wrote a couple of interesting articles about which states are in the Midwest and South. Being from North Carolina—where people definitely consider themselves Southern—I was surprised to see that only two-thirds of all respondents to the FiveThirtyEight survey said North Carolina was in the South.
Benn Stancil
Co-founder & Chief Analytics Officer